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| Kodak EasyShare P712 Digital Camera |
Kodak Australasia today announced the KODAK EASYSHARE P712 zoom digital camera, setting
a new performance benchmark for the consumer “super zoom” category. Its precision
auto-focus system with best-in-class click-to-capture rate — literally faster than the
blink of an eye, at less than 1/10th of a second (0.07 seconds) — helps photographers
get the exact shots they want, whether action on a sports field or children on the playground.“When second and third-time digital camera buyers walk into stores this year, they’re searching for models with better performance and more control than point-and-shoots, without sacrificing ease of use. They want pictures that look phenomenal straight out of the camera,” said Clyde Rodrigues, Deputy General Manager, Kodak Consumer Digital Group and Film and Photofinishing Group, Australia and New Zealand. “Our new P712 camera is specifically designed for these photographers, helping them take stunning pictures that they’ll want to share widely with friends and family.” The KODAK EASYSHARE P712 camera features a 12X (36 – 432 mm equiv.), image-stabilised, f2.8 – f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens that delivers exquisite detail and sharpness. Its 7.1 mega pixel sensor is paired with legendary KODAK Colour Science image processing for spectacular, highly accurate colour — shot after shot. Optical image stabilisation provides a two-stop advantage over non-image stabilised systems for better capturing subjects in low light for both stills and video. It also minimises handheld camera shake at longer focal lengths, which is ideal while photographing sporting events and during everyday picture taking when carrying a stabilising device is impractical. The P712 camera will be available in Australia in October 2006, with a recommended retail price of AUD$699 Sharing Made Simple The EASYSHARE P712 camera’s large 2.5-inch, high-resolution LCD and electronic viewfinder simplify framing, reviewing and sharing pictures. Photographers can select pictures for e-mailing or printing with a touch of the exclusive Share button, and even mark them as favourites for automatic uploading to the KODAK EASYSHARE Gallery in conjunction with included KODAK EASYSHARE Software version 6. TV-quality, 30 frames-per-second VGA video with sound is always available on the P712 camera with the turn of a dial. Convenient on-camera video editing includes functions such as split, cut, merge and trim, plus the ability to create single-frame or multi-frame “storyboard” still pictures. As with all EASYSHARE cameras, the P712 model is compatible with KODAK EASYSHARE snapshot printers and camera docks, the IMAGELINK print system, and PICTBRIDGE technology for direct photo output without a computer. Advanced Features for Precise Control The hot shoe flash connector and optional KODAK P20 zoom flash (AUD$249 RRP) provides enhanced, more flexible lighting control, while the included rechargeable lithium-ion battery delivers long-lasting power for more picture taking opportunities. Additional features include PASM, custom and extensive preset scene modes; multiple burst modes for action shooting; three-shot in-camera panorama stitching; a live histogram; 25 selectable AF points; custom white balance with selectable compensation; highlight/shadow clipping displays; and RAW/TIFF/JPEG support. About the KODAK EASYSHARE System Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, sharing and archiving high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.com/go/EasyShare/ |
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Visit the Kodak Website http://www.kodak.com.au
About
From Glass Plates to Digital Images
With the slogan "you press the button, we do the rest," George Eastman in 1888 put the first simple camera into the hands of a world of consumers. In so doing, he made what had been a cumbersome and complicated process easy to use and accessible to nearly everyone.
Through the years, Kodak has led the way with an abundance of new products and processes that have made photography simpler, more useful and more enjoyable. Today, our work increasingly involves digital technology, combining the power and convenience of electronics with the quality of traditional photography to produce systems that bring levels of utility and fun to the taking, "making" and utilization of images.
What George Eastman began remains a goal of Eastman Kodak Company today, to provide convenience and quality to our customers so more and more people can experience the special wonders of photography and capture and re-live their more cherished moments.
