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| Konica Minolta & The New Sony Alpha |
Sony has today announced a new brand for digital Single Lens Reflex (SLR) cameras and will
soon start worldwide introduction.  is the first letter in the Greek alphabet and carries the meaning of "beginning" and
"essential".The brand name was chosen to reflect Sony's enthusiasm for entering the digital
Single Lens Reflex market. Sony has adapted the "a mount system" name for the "Maxxum/Dynax
lens mount system" which Konica Minolta Photo Imaging, Inc has continuously developed from the
age of analog film and it inherits the superb reliability of that system.Under this brand, Sony will aggressively produce a range of attractive camera models that will truly enhance customers' enjoyment of photography. The brand will
converge unique mechatronics technologies for digtal Single Lens Reflex cameras
related to the "Maxxum/Dynax lens mount system" with Sony's technology
and device know-how
developed from its video camera and compact digital still camera lineup.These include CCD and
CMOS imaging sensors, image processing technologies, and technologies to achieve compact and
light designs.This will enable Sony to introduce new digital Single Lens Reflex cameras compatible
with the "Maxxum/Dynax lens mount system" (which currently has assets totaling 16 million units of
exchangable lenses) from summer 2006.Furthermore, the web site for the new brand will be opened today.The contents will be updated in
order to establish closer communication with customers.Visit: http://www.sony.net/dslr (pronounced alpha.) is a trademark of Sony Corporation
|
About Konica Minolta
Konica Minolta is an innovative global company that continuously delivers inspiring products and services in the field of business imaging, and leads the market through advanced digital technologies and enhanced reliability.
Konica traces its history back to 1873 when Rokusaburo Sugiura began selling photographic materials at his Tokyo apothecary. By the start of the 20th century, the company had developed it’s first camera and range of photographic products. In 1971, Konica released Japan’s first plain paper photocopier, developing a dominant position in high-speed, high quality document management systems and imaging products.
Minolta was founded in 1928 to initially manufacture cameras and then went on to pioneer technologies including; a latent image transfer system, the world’s first magnification and reduction photocopier and the world’s first photocopier to produce two-colour images in a single pass. Minolta went on to achieve a strong global presence as a pioneer in the field of high quality imaging technology.
